Lana Del Rey’s ‘West Coast’ dropped yesterday and spoiler alert, it’s perfect.
After the masses traveled to Brooklyn to catch a glimpse of THE billboard, Lana decided not to keep us waiting too long and drop the track on the UK’s Radio 1.
‘West Coast’ is everything you wanted and nothing that you expected all at the same time. The hip-hop based sound of Born To Die has been traded with some 70’s realness that would make your hippy Uncle and Aunt proud.
Bring us to Woodstock Lana.
Let me get this out of the way now, ‘West Coast’ won’t be played on the radio and that’s probably the best news in a while. It means that Lana hasn’t sold out. Even after the success of her remixed ‘Summertime Sadness’ she’s still releasing the music she wants. How hippy is that?
‘West Coast’ jumps right up there with all of Lana’s haunting jams. Packed with a killer chorus, ‘West Coast’ has you feeling some type of way when you listen to it. Lana’s distorted airy vocals only adds to the mystery of the track. I won’t lie, it takes a few spins, but it’s worth the wait.
Sidenote: This could’ve been the opening song to True Detective right?
What I really love about the track is that it’s very Lana without being typical. For example, ‘Once Upon A Dream’ was very typical Lana. It was great, but dark and dreary. It’s more of what we’ve come to expect from her. ‘West Coast’ feels fresh. It’s even more obscure than her other music, and that’s only going to help her artistry grow.
I said the other day that Ultraviolence could be huge for Lana and ‘West Coast’ proves that. It’s the kind of risk that only she would take right now, and it will pay off. Just look at iTunes, the songs currently at number 2. Maybe it’s because everyone’s feeling a little Coachella, but the song is blowing up in a major way right now.
Considering that the only type of promo has been THE billboard, the charting of the song is pretty epic.
It took me a whole to jump on the Lana train, but if I wasn’t already ‘West Coast’ would have won me over. She been growing with each release and carving her own lane.
Bring me Ultraviolence on May 1st. Don’t make me wait.